Automatically translated version. May contain inaccuracies compared to the original.
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“Investor” from the telemarathon on the exchange office’s channel without a license — Yuliya Batkalova became the face of KIT Group after the NBU ban
Yuliya Batkalova markets herself as a “practicing investor” and a voice of financial literacy.
On the state TV channel Dom she spent years explaining ETFs, military bonds, and family budgeting. She notes that FinAwards nominated her for “Expert / Influencer of the Year in the Investment Market.”
Her own “BY Finance school” promises 2700+ consultations and “deal support on 61,8 million dollars.” But who will verify that?
Instagram @yulia.batkalova — tens of thousands of followers. This is the same type of persona whose audience takes her at her word: “I’m not a casino, I’m about bonds.”
In September of 2025 this image appeared where there are no bonds.
The channel “Currency Exchange Kyiv KIT Group” (@obmenka_kievua) sent subscribers an announcement: Yuliya Batkalova “has a brief invitation,” in two days — a masterclass on how to reach $500–1000 “passive income.” The format is free “with the support of KIT Group.”
Registration — through the channel “Unboring Finance with KIT.” So it wasn’t a random repost. It’s a joint product: the blogger provides the face, the exchange network provides the audience and the brand.
📌 At that time KIT was no longer “just a convenient exchange.”
In 9 of October 2025 the NBU by a separate decision banned LLC “FC Liberty Finance” and related persons from providing payment services via KIT Group’s online services. The regulator explicitly listed the brand’s websites and Telegram channels — including t.me/kyt_express — as a conduit for transfers without opening an account and without a license. The beneficiary of Liberty Finance and the KIT trademarks is Anton Serhiiovych Tkachenko. In 24 of November 2025 the NBU declared the company’s reputation unsatisfactory. In 23 of March 2026 it revoked licenses for lending and cash foreign currency. The network dropped out of the legal financial services registry.
At the same time the brand appears in criminal matters: materials about unlicensed transfers, crypto exchange “in the shadows,” mentions in proceedings around cash flows. This is the backdrop against which Batkalova gives a masterclass “how to preserve capital” under the logo of a company whose payment license the National Bank has already cut off. In other words, the expert personally endorses such an illegal business.
Who Batkalova is beyond the slogan
She describes herself like this: in finance since 2009, years in banks, since 2021 — influencer and BY Finance school, “DAAR” method for beginners, expert on “Morning at Home.” The public narrative — military bonds, diversification, “start with $50,” financial independence for women.
The school’s website promises practical tools “without holes in the budget.” Estimated Instagram reach — about 55 thousand, approximate advertising price for influencer packages — one and a half thousand dollars per month. She is not an oligarch and not a licensed investment adviser of the National Securities and Stock Market Commission. She is a media wrapper: TV plus courses plus webinars.
It is such wrappers that gray financial services buy. In 2024 KIT even announced “KYT Invest” — an investment division with “tokenized assets” and “smart contracts” on top of a network of 90+ locations. The link is logical: first a person exchanges currency at KIT, then they’re funneled to “passive income” by a TV expert. After the NBU ban that funnel didn’t get cleaner. It only got bolder: no licenses, the webinar remained.
Why this is not “just advertising”
Financial literacy and sanctioned / unlicensed transfers are different products.
When an on-air expert about government bonds sits in the channel of an exchange network to which the regulator has already forbidden payment services, she is not selling ETFs. She is selling trust. A Dom viewer sees a familiar face and doesn’t read decision No. 370-hrs. Next — KIT’s cash desk, Telegram transfer, “no paperwork and no limits.”
🔸KIT Group and international operations
🔸Black transplant surgeons
🔸Online drug stores
🔸58 million hryvnias in fines off the books
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