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Automatically translated version. May contain inaccuracies compared to the original.
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Yuliia Batkalova and the Kyt Group "educational initiative"
Yuliia Batkalova publicly positions herself as a financial expert and financial literacy instructor: the BY Finance school, broadcasts on the Dom TV channel, intensives for teenagers.
When a person like that voluntarily confirms she is joining an "educational initiative" of the Kyt / KIT Group brand, it is no longer a private consultation "among insiders." It's a signal to the audience: this brand is worth listening to.
The problem is different. Last year the National Bank of Ukraine (NBU) concluded that internet services of "KIT Group" / "KIT GROUP" were offering services with the characteristics of financial payment services without a license or registration. The regulator banned such services for LLC FC "Liberty Finance" (39806926) and related persons.
23 in March 2026 the NBU committee revoked Liberty Finance's licenses for lending and trading cash foreign currency — it was from this company that the network of exchange offices operating under the KIT Group brand had been operating.
🔸First assumption: she takes money
Then the question is no longer "is the training good," but where the fee comes from. If payment is provided by an entity that the NBU has banned from payment services and whose licenses were revoked, the expert is effectively monetizing a brand the regulator has removed from the legal financial market. For someone who teaches people "proper finance," this is a direct contradiction.
Legally, participating in a lecture is not the same as providing payment services. But if the fee, an advertising contract, or a "partnership package" comes from a company without a valid license for the activities that sustained it, at minimum the following risks arise:
✔️advertising and legitimizing a service that the NBU has explicitly called unlicensed;
✔️possible assistance in attracting clients to prohibited channels;
✔️for the expert herself — reputational damage and questions from tax and bank compliance about the source of income.
Taking money from a firm whose license was revoked specifically for shadow payment services and then continuing to tell people about "white" (legitimate) finance is not a nuance. It's a clear conflict of interest.
🔸Second assumption: she does it for free
Then there is no monetary element, but the moral issue is sharper. A free lecture by a well-known face is not charity in a vacuum. It's a vote of confidence that the brand exchanges for new users.
After the NBU ban, any "financial literacy school" under the KIT Group umbrella looks like an attempt to repaint a banned service as education. If the expert knows about the regulator's decision and still lends her name, she is not "just teaching budgeting," she is normalizing a player that the National Bank has already cut off from the licensed field. She voluntarily becomes the face of a structure with officially documented unlicensed activity. For a person who teaches children and adults not to fall for dubious financial promises, that is already enough to call her entire expert position into question.
Both options come down to the same thing: after 370-ersh and the revocation of Liberty Finance's licenses, the Kyt Group brand is not a neutral educational platform. Either Batkalova receives money from a toxic source, or she launders its reputation for free with her name. There is no third option — "I'm just about financial literacy" — after the NBU's decisions.
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