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Automatically translated version. May contain inaccuracies compared to the original.
Finland did not allow the use of affiliate marketing to advertise gambling operators
🔹From 1 July 2027 licensed private operators in Finland will be able to offer online casinos and sports betting. At the same time, partner marketing, which is one of the key channels for player acquisition in iGaming, was not included in the new system.
🔹The law provides a closed list of permitted advertising channels. These include television, radio, print media, operators’ own websites and social networks with certain restrictions. Advertising through influencers and direct telephone marketing are prohibited.
🔹The law was adopted back in January. So far 75 applications for licenses have already been submitted, but none of them have been approved yet.
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