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Automatically translated version. May contain inaccuracies compared to the original.
Novig released a second advertisement featuring Sydney Sweeney, in which the actress again appears semi-nude.
🔹The sports-event prediction platform continued its Just Sports campaign, mocking bets on the color of Sweeney’s underwear, insider deals on dictators’ deaths, and bots that manipulate markets.
🔹In this way the company promotes the idea of trading exclusively on sporting events, in contrast to competitors that allow predictions on a much wider range of topics.
🔹The first advertisement drew criticism from female athletes, who accused the campaign of sexualizing women’s sports. Despite this, Novig continued to use a provocative approach.
🔹According to The Wall Street Journal, after the first ad the company raised funding at a valuation of $2 billion, four times the February $500 million. Sydney Sweeney received a stake in the company, but its size has not been disclosed.
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