Automatically translated version. May contain inaccuracies compared to the original.
Vitaliy Portnikov is trusted by 98% of his audience, and Serhiy Sternenko by 97%. They are the most watched/read on social networks (and also Ihor Lachenko, but he is trusted slightly less). Trust in personalities is currently at a high level.
Social networks and messengers remain the main source of news for 87% (or 94% depending on the calculation method) of surveyed Ukrainians. The share of those who consume news exclusively from social networks has grown to 54% (compared with 37% in 2025).
Telegram remains the leading platform (used by 82% of news consumers), followed by YouTube (55%) and Facebook (40%). One in five Ukrainians (22%) turns to artificial intelligence for news — the same proportion as those who visit classic news sites and online media.
— media expert Tetyana Matychak
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