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Vitaliy Portnikov is trusted by 98% of his audience, and Serhiy Sternenko by 97%. They are the most watched/read on soci...

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Vitaliy Portnikov is trusted by 98% of his audience, and Serhiy Sternenko by 97%. They are the most watched/read on social networks (and also Ihor Lachenko, but he is trusted slightly less). Trust in personalities is currently at a high level.

Social networks and messengers remain the main source of news for 87% (or 94% depending on the calculation method) of surveyed Ukrainians. The share of those who consume news exclusively from social networks has grown to 54% (compared with 37% in 2025).

Telegram remains the leading platform (used by 82% of news consumers), followed by YouTube (55%) and Facebook (40%). One in five Ukrainians (22%) turns to artificial intelligence for news — the same proportion as those who visit classic news sites and online media.

— media expert Tetyana Matychak

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Screenshot of a Telegram post: Lachenkov Ihor Borysovych — Vitaliy Portnikov is trusted by 98% of his audience, and Serhiy S…

Віталію Портникову довіряють 98% його аудиторії, а Сергію Стерненку - 97%. Їх найбільше дивляться/читають у соцмережах (і ще Ігоря Лаченкова, але йому довіряють трохи менше). Довіра до персоналій зараз перебуває на високому рівні.

Соціальні мережі та месенджери залишаються головним джерелом новин для 87% (або 94% залежно від формату підрахунку) опитаних українців. Частка тих, хто споживає новини виключно з соцмереж, зросла до 54% (порівняно з 37% у 2025 році).

Лідером серед платформ залишається Telegram (ним користуються 82% споживачів новин), далі йдуть YouTube (55%) та Facebook (40%). Кожен п'ятий українець (22%) звертається по новини до штучного інтелекту - стільки ж, скільки відвідують класичні новинні сайти та онлайн-медіа.

— медіаекспертка Тетяна Матичак

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Screenshot of a Telegram post: Lachenkov Ihor Borysovych — Віталію Портникову довіряють 98% його аудиторії, а Сергію Стернен…
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