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ШО, АЗАРТНИЙ? 100

LeBron James demanded that AI bookmaker Bron AI stop using his name and likeness in advertising 🔹The trigger was a com...

06.11.2026, 11:13 ШО, АЗАРТНИЙ? ↗

Automatically translated version. May contain inaccuracies compared to the original.

LeBron James demanded that AI bookmaker Bron AI stop using his name and likeness in advertising

🔹The trigger was a commercial in which an artificially created character resembling the basketball player places bets on NBA games. He wore number 23, had the surname Bron on his jersey, and his voice resembled James’s.

🔹The athlete himself has no connection to the company.

LeBron’s lawyers are demanding a permanent halt to the use of his name and image, removal of the advertising materials, and written notification to users that the basketball player is not affiliated with the service.

🔹A separate problem is that the ad creates the impression that a current NBA player is betting on games in his own league, which violates NBA rules.

@sho_azartny

Screenshot of a Telegram post: LeBron James demanded that AI bookmaker Bron AI stop using his name and likenes…

Леброн Джеймс потребував від ШІ-букмекера Bron AI припинити використовувати його ім’я та образ у рекламі

🔹Приводом став рекламний ролик, у якому створений штучним інтелектом персонаж, схожий на баскетболіста, робить ставки на матчі НБА. Він мав номер 23, прізвище Bron на футболці, а його голос нагадував голос Джеймса.

🔹Сам спортсмен не має жодного стосунку до компанії.

Адвокати Леброна вимагають назавжди припинити використання його імені та зображення, видалити рекламні матеріали й письмово повідомити користувачів, що баскетболіст не пов’язаний із сервісом.

🔹Окрему проблему становить те, що реклама створює враження, ніби чинний гравець НБА робить ставки на матчі власної ліги, що суперечить правилам НБА.

@sho_azartny

Screenshot of a Telegram post: Леброн Джеймс потребував від ШІ-букмекера Bron AI припинити використовувати йог…
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