Kuleba’s Wife Closes Adult Store Because of New Air Raid Alert Rules: What Outraged Her

Ukrainian publicist and co-owner of a network of adult stores, Svitlana Paviletska, frankly spoke about the financial difficulties of entrepreneurs in Ukraine. According to her, running a business under constant shelling, falling sales, and new rules causes significant losses.

On her Instagram page, Paviletska noted that due to constant threats and interruptions in work, sales in some of her stores located in shopping centers have become "simply zero."

The situation is complicated by the initiative concerning the so-called "yellow alert." According to the new regulations, institutions can continue operating, but entrepreneurs are obliged to independently arrange shelter for staff and customers.

How exactly a store inside a shopping mall should build its own shelter, I don't really understand. Perhaps, between the cash register and the shelf with goods,

– complains Svitlana.

Currently, the entrepreneur and her partners have decided to temporarily close one of the stores. However, it turned out not to be so easy to shut it down completely. According to Paviletska, terminating the contract and closing just one unprofitable point in the shopping mall requires colossal financial costs.

You can't always just close an unprofitable store. To close one of our locations, we need to pay about two million hryvnias. Just for the right to no longer operate,

– the businesswoman's confession shocked me.

She also explained in more detail how the system of interaction with landlords in shopping centers works and why all risks fall solely on the shoulders of business owners.

Stores pay the mall rent and a percentage of turnover. So we share the good. And when sales are zero, goods are frozen, salaries and rent must be paid, and each point generates losses, then everyone is for themselves,

– explains Svitlana's reality.