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Automatically translated version. May contain inaccuracies compared to the original.
The Ukrainian virtual mobile operator under the brand name "TriMob" officially presented the new brand U Mobile with the tariff line "Semka". The new brand is aimed at transparent billing and simple tariffing, and with its launch 3Mob stops accepting new subscribers. Existing 3Mob customers continue to use their numbers and services without changes.
U Mobile reports the launch of the new brand on its own website. U Mobile offers the "Semka" line of plans for individuals with included 15 GB or 60 GB of mobile Internet per month, with billing on a full calendar month basis and the possibility to save depending on the prepayment period. The launch of the new brand is associated with an update of the site and 3Mob pages on social networks.
"We sincerely thank every subscriber who chose the 3Mob brand for many years. And we will be glad to continue providing you with high-quality mobile communications services at a new stage of our company's development," commented Oleg Boiko, director of LLC "TRIMOB" on the changes.
The company notes that all current 3Mob subscribers continue to receive services under the current terms of their chosen tariff plans without any changes - numbers, account balances and connected services remain active. At the same time, the operator invites subscribers to take advantage of the benefits of the new "Semka" tariffs by sending an SMS with the text 0 to number 2203 or by contacting the contact center. A new number can be connected or an existing one ported from another operator on the company site. Due to the launch of the new brand, the 4G/LTE standard, the company has decided to stop connecting new subscribers to the 3Mob brand tariff plans.
How the new mobile operator appeared
The idea of launching U Mobile belongs to the parent company TriMob — Ukrtelecom, the largest fixed-line operator in Ukraine. Previously the company already provided mobile services in 2007-2011 years under the Utel brand, and later continued this direction through "TriMob", which operates as a virtual operator on Vodafone's infrastructure.
The new product U Mobile logically fits into the company's diversification strategy: it combines optical home Internet and mobile communications in one converged package "Optics+Semka". This is a common practice among large operators, which increases subscriber loyalty and reduces the risk of switching to competitors.
The basic Semka tariff plans provide the following terms:
a package with 15 GB of mobile Internet per month;
an extended package with 60 GB of mobile Internet per month;
billing based on a full calendar month, not a four-week period as with the three main operators;
favorable activation conditions and discounts depending on the prepayment period;
the ability to connect a new number or port an existing one from another operator.
Earlier Informant reported that Ukrtelecom opened pre-orders for SIM cards of the new operator 27 in August, when there were neither specific prices nor a start date for sales. It was also known at the time that the company was preparing to diversify its business after reporting a positive net income of 3,3 billion hryvnias for the reporting period.
We also wrote that the court system had already considered disputes with Ukrtelecom subscribers: a Kyiv resident did not acknowledge his debt for Internet after disconnection of the service during a COVID illness, but the court in this case sided with the provider and refused the man's claim for compensation for moral damage.
Document: PDF proof of the original version of the news item "В Україні запрацював новий мобільний оператор U Mobile - названо тарифи та умови". It records the publication content at the moment of the first scan, the preservation date and the source: Informator.
