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There are reasons behind this layout choice
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Most supermarkets place the fruit and vegetable departments right near the entrance. At first glance it may seem this is done purely for aesthetics or staff convenience, but in fact this approach is connected, among other things, to consumer behavior.
TN reported more about this.
Why fruits and vegetables are by the entrance
The bright and varied appearance of fresh fruits and vegetables creates a striking first impression of the store. It immediately draws attention and shapes the sense of freshness and quality of the rest of the products.
Additionally, fruits and vegetables can evoke associations with items the buyer hadn’t planned to buy initially. In other words, this arrangement can stimulate additional purchases.
There’s also a practical reason. Shoppers find it easier to choose products that require careful handling while their basket or cart is not yet filled with other items.
Another explanation is the area’s footprint. Unlike other goods, fruits and vegetables need space for crates, baskets, and display by weight. Therefore such a zone is often allotted a fairly large and prominent space.
As Telegraf previously explained, ATB also operates at night: what happens in the store during this time.
Document: PDF proof of the original version of the news item "Психологічна пастка в супермаркетах: навіщо овочі та фрукти ставлять біля входу". It records the publication content at the moment of the first scan, the preservation date and the source: Telegraf.
