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Automatically translated version. May contain inaccuracies compared to the original.
Detector MediaPhysical security of assets, a deteriorating economic situation, and the rapid development of artificial intelligence are today among the key challenges for the Ukrainian media business. This was said by CEO of 1+1 media Yaroslav Pakholchuk in an interview with "Detector Media."
According to him, in the fifth year of the full-scale war one of the greatest risks remains the physical security of infrastructure and the dependence of individual projects on external factors. At the same time, business diversification allows the company to remain flexible.
"What worries us most are our assets: their physical security under threat conditions. This is a force majeure that is very difficult to deal with. As for other things, we are actually well diversified. If we relied on a single project, I don't know what would happen. But because we have dozens of them — we lose in some places, we gain in others. It's constant juggling, and that is what allows us to be flexible," Pakholchuk said.
"I'll explain with the example of a specific project. Imagine you produce a program that has a sponsor. Say they cover 20–30% of the costs of that project. And then something bad happens to them. That's it — for that program it's automatically a catastrophe," he added.
Another factor Pakholchuk names is the state of the Ukrainian economy. Inflation, a drop in purchasing power, and overall uncertainty directly affect the media market — from advertising budgets to the audience's willingness to pay for content.
"Recently at a meeting I was asked about the mission of '1+1 media.' Our mission is to survive, to preserve the team. And if in the process we still manage to grow… Development is impossible without change; it's like daily bread," summarized the CEO of 1+1 media.
A separate challenge for the industry has been the development of artificial intelligence. According to Pakholchuk, changes in the ways information is consumed are already affecting traffic to news resources and their business model:
"Our digital news metrics were so good, we were inspired and wanted to invest and grow. And this global trend (toward AI — ed.) is destroying everything. I'm waiting for some radical global regulatory measures that will also affect Ukraine. I'm afraid that if nothing changes, the vast majority of online media will not survive until next summer. Such projects are becoming deeply unprofitable."
He added that at 1+1 media they have been working for over a year on finding solutions in response to these changes.
Document: PDF proof of the original version of the news item ""Наша місія – вижити": CEO 1+1 media назвав головні виклики для медіабізнесу під час війни". It records the publication content at the moment of the first scan, the preservation date and the source: UNIAN.
