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Automatically translated version. May contain inaccuracies compared to the original.
On Wednesday, 28 October, the 6th All-Ukrainian Sports Marketing Conference SBC Summit Ukraine 2026 Lviv will take place. The event is moving outside the capital for the first time, confirming its status as the main event of the year in sports marketing, relevant for the whole country. Barvy Event Hall will host over 600 attendees and 40+ speakers who will present on two stages.
SBC Summit Ukraine is the flagship conference of the Sport&Business Club community, held twice a year, and 2024 is the main platform for dialogue between sports, business, and media in Ukraine. The event brings together the industry’s key players – representatives of sports clubs, leagues and federations, media, and businesses involved in sport. The conference program will cover the most pressing industry topics – from brand strategies and sponsorship to sports development, digital communications, and media in wartime conditions.
Among the speakers already announced:
Matvii Bidnyi – Minister of Youth and Sports of Ukraine
Dmytro Stryzhov – founder and member of the Supervisory Board of SHERIFF
Oleksii Dniprovs – Vice President of the NOC of Ukraine, President of the Ukrainian Padel Federation, Rector of KNUBA
Roman Fedyshyn – President of HC Halychanka, Head of the Handball Federation of Ukraine in Lviv region
Andrii Rebryna – Director of the State Institution “Agency of Mass Sports of Ukraine”
Ihor Hryshchenko – General Secretary of the Ukrainian Association of Football
Roman Khimiak – Director of the Department of Sports, Youth and Tourism of the Lviv Regional Military Administration
SBC Summit Ukraine speakers 2026 / Photo provided by 24 Channel
Anton Nikulin – Director of the Sports Office of the Lviv City Council
Borys Tsomaya – Marketing Director of RIEL
Stanislav Horuna – Olympic bronze medalist in karate, founder of the Horuna Cup tournament, co-founder of the start-up DuelDuck
Yevhen Dykyi – President of the Ukrainian Premier League
Danylo Shchestyuk – Head of the Digital Projects Department 1+1 media
Ihor Polosmak – Commercial Director of Kyivstar TV
Petro Adamik – First Vice President of the Ukrainian Rugby Association, President of the Rugby Federation of Lviv region
Oleh Shpur – Founder of Leo Family Group and the private sports-educational lyceum “Knowledge and Strength”
Andrii Rusol – General Director of FC Karpaty
Yevhen Buderatskyi – Deputy Editor-in-Chief of Ukrainska Pravda
Yaroslav Svyshch – Rector of the Lviv State University of Physical Culture named after Ivan Boberskyi
Roman Hapachylo – President of the para-hockey club “Nezlamni” (Lviv)
Oleh Shcherbakov – Editor-in-Chief of Tribuna.com
SBC Summit Ukraine speakers 2026 / Photo provided by 24 Channel
Artem Fedetskyi – former player of Karpaty, Dnipro, Shakhtar and the Ukraine national team, UEFA Cup winner, President of FC Karpaty Bears
Rostyslav Tuchak – Founder and CEO of BotsBand
Andrii Shevchuk – Visual communications expert, presentation director, founder of SHEVCHUK BURO
Andrii Kovalskyi – Journalist, presenter at ICTV
Mykola Seredych – Director of Media, Marketing and Digital Transformation of the Ukrainian Association of Football
Yurii Hladkyi – CEO of the brand-marketing agency Grape, co-founder of Kryla Karpaty
Yevhen Kuzmenko – Founder and CEO of PlayVision
Yevhen Yefimenko – Co‑Founder & CEO of Brendari
Arina Yevdokymenko – UPL TV host, sports journalist, panel discussion moderator
Oleksii Braga – Founder and CEO of Sport Business Media Agency
SBC Summit Ukraine speakers 2026 / Photo provided by 24 Channel
You can purchase tickets for SBC Summit Ukraine 2026 Lviv at the following link: WayForPay. A SPORT category ticket includes conference attendance and networking with industry participants, membership in the Sport&Business Club community, a participant package, and photo/video coverage of the conference.
A BUSINESS category ticket additionally includes access to the business lounge and speakers’ area, exclusive networking with key representatives of sport, business and media, a hospitality zone from partners, priority fast-line entry to the event, seats in 1-4 rows of the hall, access to speakers’ presentations, a recording of the event, and a free guaranteed parking space.
Document: PDF proof of the original version of the news item "У Львові вперше відбудеться SBC Summit Ukraine". It records the publication content at the moment of the first scan, the preservation date and the source: Channel 24.
