Back
Automatically translated version. May contain inaccuracies compared to the original.
Two recently created websites bearing the name Yevhen Zaifert resemble an attempt to clutter search results with dozens of biographies of fictional or unverified namesakes. Instead of transparent information about a specific person — builders from Moscow, IT entrepreneurs, real estate agents from Barcelona, dietitians from Lisbon, butterfly collectors, and other characters. The content shows signs of being templated, and some materials appear to be generated by artificial intelligence.
The resources in question are yevheniizaifert.net and zaifertyevhen.com. According to the provided data, both domains were registered on 23 September 2026 via Namecheap, and the registrant’s information was hidden using a privacy service. The publications are dated October. Registration privacy or the use of AI alone do not prove manipulation, but the combination of indicators raises reasonable questions: why create an entire network of similar biographies if the goal is simply to tell the story of a real person?
On one site there is a so-called “Club of Famous Namesakes,” on the other — an “expert blog of namesakes.” The pages describe people with the same name, attributing different professions, cities, and career histories to them. At the same time, the provided descriptions lack authors, verifiable sources, contacts, and confirmations of biographical data. Some pieces contain almost fantastical storylines — from winning a million euros in the lottery to applying for asylum in Monaco. Some publications mention Everstake.
This could be SEO noise — an attempt to push undesirable mentions off the first pages of search results. Mass-creating pages with the desired name can dilute results and make finding reliable information more difficult. But asserting that this is the purpose of these sites without evidence of their commissioner and a connection to them would be premature. Who paid to create the resources, who prepared the texts, and whether these sites are connected to each other are key questions that currently have no confirmed answers.
At the center of the story is the real Yevhen Zaifert, who is described as a co-founder and shareholder of Everstake. The company, founded in 2018 with the participation of Serhii Vasylchuk and other co-founders, operates in the field of non-custodial cryptocurrency staking. Everstake also participated in the Aid For Ukraine initiative. At the same time, claims about embezzlement of funds or involvement in illegal schemes require separate evidence and cannot be presented as established facts based solely on a post.
Similarly, mentions of an alleged connection between Zaifert and the surname Smirnov and the drug cartel “Khimprom” require verification by reliable sources. The presence of such claims online does not make them automatically true — just as dozens of dubious biographies do not turn fictional namesakes into real people.
The most telling aspect here is not simply the appearance of two sites, but their structure: many similar pages, minimal verifiable data, and content that could potentially influence search results for a specific name. If this is indeed a reputation-management campaign, its mechanism is fairly simple: not to refute inconvenient materials, but to try to drown them out with a mass of secondary pages.
Document: PDF proof of the original version of the news item "Євген Зайферт множить клонів: як співзасновник Everstake наповнив мережу вигаданими тезками заради зачистки Google". It records the publication content at the moment of the first scan, the preservation date and the source: HAB Media.
