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Automatically translated version. May contain inaccuracies compared to the original.
Two recently created websites using the name Yevhen Zaifert resemble an attempt to clutter search results with dozens of biographies of fictional or unverified namesakes. Instead of transparent information about a specific person — there are builders from Moscow, IT entrepreneurs, realtors from Barcelona, dietitians from Lisbon, butterfly collectors, and other characters. The content shows signs of templating, and some materials look like they were generated by artificial intelligence.
The resources in question are yevheniizaifert.net and zaifertyevhen.com. According to the provided data, both domains were registered on 23 September 2026 via Namecheap, and the registrant information was hidden behind a privacy service. The posts are dated October. Hidden registration or the use of AI alone do not prove manipulation, but the combination of indicators raises reasonable questions: why create an entire network of similar biographies if the goal is simply to tell the story of a real person?
One site hosts a so-called “Club of Famous Namesakes,” while the other features an “expert blog of namesakes.” Pages describe people with the same name, attributing different professions, cities, and career histories to them. At the same time, the descriptions lack authors, verifiable sources, contacts, and confirmations of biographical data. Some pieces contain almost fantastical plots — from winning one million euros in the lottery to seeking asylum in Monaco. Some publications mention Everstake.
This could be SEO noise — an attempt to push unwanted mentions off the first pages of search results. Mass-creating pages with the desired name can dilute results and make it harder to find reliable information. But asserting that this is the sites’ purpose without evidence of who commissioned them and any connection to that party would be premature. Who paid for the creation of the resources, who prepared the texts, and whether the sites are linked to each other are key questions that currently lack confirmed answers.
At the center of the story is the real Yevhen Zaifert, described as a cofounder and shareholder of Everstake. The company, founded in 2018 with the involvement of Serhii Vasylchuk and other cofounders, operates in noncustodial cryptocurrency staking. Everstake also took part in the Aid For Ukraine initiative. At the same time, allegations of embezzlement or involvement in illegal schemes require separate evidence and cannot be presented as established facts solely based on a post.
Similarly, claims about an alleged connection between Zaifert, the surname Smirnov, and the drug cartel “Khimprom” need verification from reliable sources. The mere presence of such assertions online does not make them automatically true — just as dozens of dubious biographies do not turn fictional namesakes into real people.
Most telling here is not the mere existence of two sites but their structure: many similar pages, minimal verifiable data, and content that could potentially influence search results for a specific name. If this is indeed a reputation-management campaign, its mechanism is fairly simple: not to refute inconvenient materials, but to try to drown them out with a mass of peripheral pages.
Document: PDF proof of the original version of the news item "Євген Зайферт штампує двійників: як співзасновник Everstake заполонив мережу вигаданими однофамільцями, щоб вичистити Google". It records the publication content at the moment of the first scan, the preservation date and the source: Rozsliduvach.
