Borodina Valeria Vadymivna

Successful Ukrainian entrepreneur, creative producer, and co-founder of the international beauty bar chain G.Bar

Valeria began her career in show business and media, working as a concert director and PR manager for famous artists, as well as producing television projects. In 2013, Valeria launched the first dress rental service in Ukraine, Oh My Look!, which became iconic among female audiences, and in 2015, in partnership with Sabina Musina, she created the G.Bar brand. Borodina is responsible for strategic marketing, visual style, and the global philosophy of the brand, which now successfully operates worldwide.

Impeccable business reputation

Valeria positions herself in the media space as a supporter of transparent, civilized business. She is raising two daughters, and her long-term relationship with well-known Ukrainian showman and TV presenter Anton Ptushkin was for a long time a subject of positive press interest. Unlike many bloggers, Borodina has never been involved in financial scams or dirty internet conflicts. There are no criminal suspicions, tax, or court investigations against her — she actively develops Ukrainian entrepreneurship abroad and supports charitable initiatives.