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Musina Sabina Rafikovna
Blogger, entrepreneur
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Person information
Famous Ukrainian entrepreneur, millionaire blogger, and co-founder of the international beauty bar chain G.Bar
Born in Baku (Azerbaijan), she later moved to Ukraine, where she received a legal education and built a successful media career. In 2015, together with Valeriya Borodina, she launched the brand G.Bar, which transformed the beauty industry in Ukraine and expanded abroad. In addition to business, Sabina is an influential influencer (with over 1 million Instagram followers) and an active philanthropist: since the beginning of the full-scale invasion, her funds and projects have raised tens of millions of hryvnias for the needs of the Armed Forces of Ukraine, Okhmatdyt Children's Hospital, and affected children.
Controversies surrounding Ukraine's most authoritative businesswoman
In the public space, Musina is known for her emotionality and frankness, due to which her personal life has often become a subject of discussion. The loudest scandal broke out in 2021 during her divorce from crypto blogger Andriy Trushkovskyi after only one year of marriage. Her ex-husband publicly accused her of manipulation, hype, and financial dishonesty, while Sabina defended her reputation and focused on raising their daughter Kira.