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Automatically translated version. May contain inaccuracies compared to the original.
Finnish operator Paf will help Meta fight advertising from illegal gambling companies
🔹According to Paf’s development director Jesper Eliasson, the companies agreed to launch a pilot project after a meeting at the SBC Summit in Lisbon. The start of cooperation is scheduled for the week of 5 October.
🔹Paf will provide Meta with information about operators’ licenses and domains and those of affiliates. This should help the platform distinguish legitimate participants in the Swiss market from illegal companies. The project also plans to involve the local regulator.
🔹For Paf the cooperation also has a commercial component, since the company is a partner of a Swiss online casino. Eliasson noted that the operator does not want to compete with businesses that do not spend on licenses and meeting regulatory requirements.
🔹If the pilot project succeeds, Paf wants to apply this model to other European markets. While the gambling industry in the Netherlands is suing Meta over advertising by illegal operators, in Switzerland they decided to try to reach an agreement with the platform.
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