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Automatically translated version. May contain inaccuracies compared to the original.
⚡️Responsible gaming becomes a factor in brand trust when its principles are visible in the company’s day-to-day operations.
⭕️Among the brand’s most popular player-protection tools are temporary cool-off periods from 24 hours up to a month and daily limits. The company is also developing AI tools to detect fraud and analyze risks.
According to the 5WPR Sports Betting & Online Gaming Public Trust Index 2026, 71% of active players in the U.S. cannot recall any specific responsible-gaming message from their operator.
And although the study describes the U.S. market, the findings are worth noting for Ukraine.
“Brand trust grows from what a person can see with their own eyes,” says the company’s CEO, Roman Balashov.
⭕️ The full article is on the RBC-Ukraine website.
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