Automatically translated version. May contain inaccuracies compared to the original.
Nova Poshta co-founder Volodymyr Popereshnyuk, after another massive Russian attack, said the war is entering a new phase in which Russia is trying to inflict maximum damage on the Ukrainian economy. In his view, under these conditions the state’s key task should not be increasing regulatory pressure but creating conditions for rapid business adaptation. As Hlavkom writes, the entrepreneur posted this on his Facebook page.
According to Popereshnyuk, the scale of destruction to civilian and logistics infrastructure after the latest strikes indicates a change in the character of the war.
“Today’s strike showed — we are entering a new phase of the war — mutual destruction of economies. There has been no destruction on this scale in the rear since the very beginning of the invasion,” he said.
The Nova Poshta co-founder believes that in such conditions the advantage will go to the country that adapts faster to the new challenges. In his view, private businesses are able to quickly restructure logistics, find alternative routes, and restore destroyed facilities.
“In this confrontation the one who adapts faster wins. Free business finds new ways, instantly reconfigures logistics, and rebuilds the destroyed while officials are still agreeing on the next state plan,” Popereshnyuk wrote.
He also recalled the decisions made by the Ukrainian authorities at the beginning of the full-scale invasion in 2022. At that time, he said, the state reduced the tax burden, canceled some duties, licenses, and inspections, which allowed businesses to adapt more quickly to wartime conditions.
“The government then lowered taxes, canceled duties, licenses, stopped inspections, and removed regulatory barriers. Reducing fiscal pressure let the economy breathe and saved it from collapse. We just need to repeat that,” he emphasized.
The entrepreneur believes that state policy has now changed and businesses are facing additional tax and regulatory burdens.
“Today the scale of losses is even greater, but government policy has become the opposite. Instead of freedom — new taxes, pressure on individual entrepreneurs, excises, and endless inspections. Strangling business during bombardments helps the enemy destroy our economy,” Popereshnyuk said.
As possible measures to support the economy, he proposed deregulation, simplifying international logistics, procedures for obtaining building permits and connections to utility networks. He also suggested introducing tax holidays for companies and citizens whose property was destroyed by Russian attacks, as well as creating free economic zones in frontline regions.
Summing up his position, the Nova Poshta co-founder noted that the state cannot always protect the country from missile strikes, but it can create conditions for entrepreneurs to work effectively.
“The government cannot close the sky from enemy missiles. But freeing the hands of our own business is entirely within its power. This is the only way to hold the economy together,” Volodymyr Popereshnyuk wrote.
It should be noted that during the full-scale war Russia has repeatedly struck Nova Poshta facilities, and since the beginning of the invasion more than 400 branches and company terminals have been damaged or destroyed.
For example, on 5 August 2026 the largest Nova Poshta sorting center in Kyiv was destroyed during a massive Russian attack. Three people died as a result of the strike, and the company reported the loss of one of its key logistics facilities.
In addition, on 2 August 2026 in the Kharkiv region Russian forces struck a Nova Poshta terminal twice. A carrier company employee was killed in the attack, a large fire broke out, trucks, containers, and equipment were destroyed, after which logistics were promptly reconfigured.
Recall that Prime Minister Serhiy Koretskyi held an urgent meeting with representatives of business, retail, and logistics companies on the evening of 5 August after massive Russian strikes on warehouse infrastructure. He announced a package of measures to ensure uninterrupted supply of goods, including using state facilities as warehouses and reformatting logistics and customs routes. According to the head of government, the main goal is to prevent shortages of food, medicine, and other essential goods, especially in frontline regions.
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