Monobank gathered over 100 skins for cards from bloggers and funds in one catalog

The monobank app has accumulated so many card designs from well-known bloggers that users began compiling their own catalogs from them. Now bank clients don’t need to search for their favorite blogger manually — they can simply open a ready-made list and subscribe to that blogger’s mono-base.

This was reported on Telegram by Oleh Gorokhovskyi. The skins in the catalog aren’t limited to bloggers — they also include designs from charitable foundations and organizations that raise money for good causes — in total more than 100 skins in one place.

Card issuance in monobank has long become a separate channel of customer engagement. The bank regularly issues thematic designs timed to events, game releases, or collaborations with bloggers and communities, and users apply their chosen skin for free right in the app.

Initially, monobank card designs were mostly thematic — patriotic slogans, images of animals or game characters. Later, bloggers joined the format, offering subscribers a card with their own branding, and a portion of users’ funds or attention is directed to a “mono-base” — a subscription to a specific creator.

At the same time, the bank uses skins for charity: organizations and foundations receive their own card design that motivates clients to donate to specific campaigns. This format combines app gamification with real financial support for foundations.

Previously, Informator reported that monobank already serves 500 000 FOPs, which confirms the scale of the bank’s audience and its reach across different customer categories. We also wrote about the conditions under which the bank may block a client’s card and what to watch for to avoid funds being blocked.