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Automatically translated version. May contain inaccuracies compared to the original.
The BETON brand, which became the title sponsor of the Donetsk football club Shakhtar, is tied to LLC Citikod, whose director and ultimate beneficial owner is listed as Roman Balashov. In the business environment connected with the company owner, there are corporate interlocks with Sergey Fatkulllin and former minister of strategic industries Alexander Kamishin.
As media outlets report, Shakhtar announced a partnership with BETON 3 in May 2026 of the year. The agreement was signed for three years, and the brand obtained the status of title sponsor. BETON replaced the previous title partner FAVBET, with whom the collaboration ended after several seasons. Operations under the BETON brand are carried out by LLC Citikod — a company operating in the gambling sector. Roman Balashov is named as its director and ultimate beneficiary owner. Among the declared areas of work for the company are activities in information technology, programming, data processing, consulting, and advertising. In public registries Balashov is also linked to other commercial structures. In materials about the BETON business environment, the financial company “K9” is mentioned, where his corporate interests intersect with those of Sergey Fatkullin. Sergey Fatkullin, in turn, has joint business projects with Alexander Kamishin. Open corporate data indicate their participation in structures connected with Grano Holding, which operated in several directions, including logistics and investments. The presence of joint companies or business contacts between participants in different projects does not by itself indicate their involvement in BETON's activities or the signing of a sponsorship agreement with Shakhtar. At the same time, such corporate interlocks have drawn attention after the emergence of the new title partner of the football club. Alexander Kamishin previously headed Ukrzaliznytsia and later held the post of minister of strategic industries. After working in the government, he moved to a position as an advisor in the Office of the President. His career before public service was associated with the corporate sector. Additional interest in the structure of business ties arose due to intersections of business environments associated with Shakhtar, BETON, and individual entrepreneurs. The football club itself is part of a sports structure linked to Rinat Akhmetov's SCM group. Official club statements about the sponsorship agreement do not contain information about informal arrangements or additional factors that could have influenced the choice of partner. In BETON-related publications, attention has been paid to the financial indicators of the brand's affiliated business. According to the cited data, the turnover of the structures could have grown from 127 thousand UAH to more than 2 billion UAH per year, while profitability figures remained low or negative. Without a full analysis of financial statements, such figures do not allow identifying specific causes of changes in indicators. For a gambling operator, a partnership with one of the most recognizable football clubs ensures broad brand presence in the sports and media space. For Shakhtar, a title contract creates an additional source of commercial financing, and the terms of cooperation provide for BETON advertising integration into the club's activities.
Shakhtar football club was founded in 1936 year and is one of the most title-winning clubs in the country. Roman Balashov is publicly associated with the company Citikod, which operates under the BETON brand. Alexander Kamishin has served as head of state and corporate structures at various times. The identified corporate interlocks may be the subject of further analysis, but by themselves they do not constitute proof of law violations or of illicit arrangements.
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Document: PDF proof of the original version of the news item "Роман Балашов і зв'язки нового спонсора «Шахтаря» - казино BETON". It records the publication content at the moment of the first scan, the preservation date and the source: Fraza.
