The BETON Phenomenon: why a company with minimal profit is turning multi-billion streams

The newly minted title sponsor of Donetsk Shakhtar — the BETON brand — has found itself at the center of attention due to colossal financial jumps and tangled connections leading to high offices and former officials. While experts puzzle over the phenomenon of the company’s growth, behind the contract lies a whole network of influential interests.

Who stands behind the BETON brand and Ctikod

According to the Absolution Leaks detective agency and market analysis, the BETON brand is closely connected with the company Ctikod and structures where the main orchestrator is Roman Balashov. This person is well known in financial, IT, and gaming circles, where he runs a number of projects, including FC K9.

But the most interesting part begins further, when a chain of business partnerships unfolds. Balashov has long-standing joint ventures with Sergei Fatkullin. In turn, Fatkullin works shoulder to shoulder with Alexander Kamishin — former minister of strategic industries, ex-head of Ukrzaliznytsia, and currently an adviser to the Office of the President, whose biography has previously intersected with the energy-industrial empire of Rinat Akhmetov’s SCM.

Fatkullin and Kamishin together founded Grano Holding and other enterprises operating in logistics, agro-industrial, and investment spheres. Such tight intertwining of fates, companies, and positions shows that sponsoring a football powerhouse is far from just another advertising campaign.

Anomalous billions: where do these figures come from

Special attention is drawn to the sponsor’s own financial statistics. BETON’s financial dynamics look more than odd: in one year the company’s turnover jumped from modest 127 thousand hryvnias to astronomical over 2 billion hryvnias. And forecasts for 2026 year promise even larger figures.