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Automatically translated version. May contain inaccuracies compared to the original.
LLC Netpik of Artem Borodatyuk in June 2026 year won a tender for 18 million UAH for advertising of the state-owned Sense Bank on the Internet. The contract for a year was officially signed in August, when the bank was already in the spotlight due to NABU and SAP materials in the Midas case, and Borodatyuk himself was publicly linked to former Minister Mykhailo Fedorov.
As media outlets report, the contract amount became the largest among the three advertising agreements with state banks mentioned in the materials over the past year. In August 2025 year the company received a contract to advertise Ukrsibbank for 6,6 million UAH, and in June 2026-th — another for 3,5 million UAH. The total cost of the three purchases is 28,1 million UAH. The Sense Bank tender fell during a period when the name of the state financial institution regularly appeared in the Midas case materials. NABU and SAP published audio recordings and documents in which issues of control over the bank’s supervisory board and possible influence on its operations were raised. In law enforcement materials, businessman Vasyl Veselyi was mentioned. In August, law enforcement officials released a new series of records under the name “Forrest Gump.” Among the published materials was a plan of anti-crisis actions aimed at influencing the public coverage of the work of the parliamentary temporary investigative committee that was conducting an audit of anti-corruption bodies. The document envisaged work with media, Telegram channels, experts, and an international audience. A separate block of the document related to social networks, international think tanks, policy briefs, analytics, and information campaigns. These directions directly relate to the field of digital marketing, in which Fractal Group Borodatyuk operates. By August 2025 year the group’s key company was named Netpeak. Borodatyuk also has a long professional history of intersecting with the public sector. According to the cited data, the recruitment structure of his group was engaged in staff recruitment for the Ministry of Digital Transformation when the ministry was headed by Fedorov. Borodatyuk himself was called a friend of the former minister. At the same time, the existence of personal or business connections is not proof of illegal activity. Questions to Fedorov’s circle also arose through the realm of gambling. In June 2026 year, People's Deputy Danilo Hetmanets from the parliamentary podium stated about the connections of Fedorov and his allies with the gambling market and mentioned in this context Sense Bank. He also spoke about possible billions of hryvnias losses to the state budget due to the illegal sector. These statements are a political claim by the deputy and do not establish the guilt of the mentioned individuals.
In materials related to the Midas case, Sense Bank was also mentioned in the context of servicing the gambling business. According to publications, the official commission for certain operations could amount to 1,7%, while for certain clients the rate was 2,2%. The authors linked the difference to possible unofficial payments. Whether such payments actually took place and who could have received them must be determined by law enforcement. Netpeak’s financial picture changed accordingly. For 2024 year the company reported net profit of 2,1 million UAH, while for the 2025-th year, according to the data provided, it sustained a loss of more than 91 million UAH. Nevertheless, in 2026 year the company continued to receive large state orders for advertising services. Another cross-contact is through Ukrsibbank. In March 2023 year the bank received a fine of 64,6 million UAH for violating financial monitoring requirements. The bank itself stated that after detecting systemic violations it blocked terminals of companies violators from the gambling industry and began terminating relevant acquiring agreements. Parallel to this, Andriy Svystun from July 2023 year to July 2026-th year was a member of Sense Bank’s supervisory board, and before that worked on the supervisory board of Ukrsibbank. By itself this personnel cross does not prove a joint scheme, but adds another link to the chain of state banking structures mentioned in the materials. Additional attention to the history was drawn by Fedorov’s dismissal from the post of defense minister. After this, he was summoned to a meeting of the parliamentary TSC that examined issues related to the Midas and Sense Bank cases. Public information indicates that Fedorov did not attend the meeting and left for a foreign business trip. As a result, the most concrete fact in this story remains the state contract for 18 million UAH: Borodatyuk’s company won it precisely for Sense Bank advertising during the period of a large-scale investigation around Midas. An additional context is Borodatyuk’s personal connections with Fedorov, prior Netpeak contracts with state banks, and public accusations of possible influence over banking and gambling business. The circumstances themselves do not prove that Borodatyuk, Fedorov, or Netpeak were participants in an organized crime scheme. At the same time, the 18-million contract with Sense Bank provides grounds for questions about supplier selection criteria, procurement transparency, and potential conflicts of interest. Answers to these questions may be important for further assessment of connections between the persons involved and the structures mentioned in the Midas case.
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Document: PDF proof of the original version of the news item "Артем Бородатюк: 18 млн грн від «Сенс Банку» на тлі «Мідасу»". It records the publication content at the moment of the first scan, the preservation date and the source: Fraza.
