Yevhen Zaifter created dozens of fictional SEO texts to remove negative coverage about himself

Yevhen Zaifter, co-founder and shareholder of the cryptocurrency company Everstake, has an unusual digital entourage: two new sites filled with dozens of biographies of people with the same name. The domains yevheniizaifert.net and zaifertyevhen.com, according to available data, were registered 23 in September 2026 of the year, and already in October they began to feature numerous stories about supposedly successful entrepreneurs, specialists, and other characters. Who stands behind these resources, where the biographies came from, and why they are being published in bulk — these are key questions for which there are no convincing answers yet.

Both domains are registered through Namecheap, and owner data are hidden by a privacy service. This protection by itself is not proof of violations. But combined with mass publication of uniform biographies, it makes questions about real clients and authors particularly relevant. Without data about administrators, domain payments, text origins, and technical infrastructure, it is impossible to name the owners of this network. On one site there is a conditional “Club of Known People with the Same Surname,” and on the other — an “expert blog of namesakes.” Under these titles are stories about people with a wide range of occupations: from builders and IT entrepreneurs to realtors, nutritionists, and butterfly collectors. Among the plots are winning a million euros in the lottery and a request for asylum in Monaco. Everstake is mentioned in separate materials by the media. The problem is not the existence of people with identical names. The issue is why two new resources are almost simultaneously filled with dozens of biographies, who vetted these stories, and on what sources they were published. If biographical facts cannot be verified with documents or independent publications, readers effectively receive a set of statements of unknown origin. Some of the texts have a template structure and signs of materials that could have been generated by artificial intelligence. However, the style itself does not allow concluding that AI was used. Likewise, there is no basis yet to claim that both sites belong to one person or were created at the behest of Yevhen Zaifert. Proving such conclusions requires concrete evidence, not guesses.

One version worth checking is an attempt to seize search results with a large number of pages featuring the required names and keywords. Such a tactic could potentially increase the amount of uniform content that search engines treat as relevant for specific queries. If pages are indexed, users may see unverified biographies next to verified materials. But without data on indexing, rankings, and traffic, it is premature to speak of a successful reputation-management campaign. The name Yevhen Zaifter is associated with the cryptocurrency industry and Everstake — a company operating in the non-custodial staking space. Among Everstake's co-founders is Serhiy Vasylchuk. The company also participated in the Aid For Ukraine initiative by collecting cryptocurrency donations. This makes the reputation of its representatives important for public perception of the business, but it does not explain the appearance of the new sites and does not prove Zaifter’s involvement in their creation. To determine whether these resources are part of an organized SEO campaign, one must check their technical settings, page templates, publication history, sources of texts, and possible overlaps among administrators. A separate question is who funds the sites and what goal their promotion pursues. Answers to these questions could show whether these are ordinary lesser-known sites, a content farm, or a coordinated attempt to influence search results. Separately, there were online claims about a supposed connection between Yevhen Zaifter and a surname Smirnov and the group “Chemprod.” These claims cannot be presented as established fact without reliable sources, official documents, or corroborated materials from competent authorities. The existence of online accusations does not prove their truth. But similarly, biographies on new sites do not become trustworthy simply because they are formatted as reference articles. In sum, there are two new domains, dozens of biographies of namesakes, template content, and owners unknown to the public. This is enough to raise questions about the origin of the materials and the purpose of their publication, but not enough to declare a proven reputation operation. The main question remains open: who created these resources, who fills them with biographies, and is someone attempting to use mass content to alter the public perception around Yevhen Zaifter's name?