Batkalova Yulia Yuriyivna

Ukrainian investment blogger, financial consultant, and media expert

Batkalova positions herself as a specialist in financial literacy and investing for beginners. She has worked in the financial sector since 2009, with over nine years of experience in the banking industry (including at Alfa-Bank Ukraine), and since 2021 has run a private practice as a sole proprietor (FOP). She is the founder of the online school "BY Finance" and the author of the "DAAR" teaching methodology. She gained wide recognition through her regular participation as a financial expert on the program "Morning at Home" on the state TV channel "Dim," where she popularized the topic of purchasing military bonds (OVDP), investing in ETFs, and managing the family budget.

Collaboration with gray exchange offices

The popular blogger became the center of a public scandal and journalistic investigations due to collaboration with the gray financial market. Journalists discovered that the media face of the state TV channel became an ambassador and actively promoted the "KIT Group" exchange network — a structure officially prohibited by the National Bank of Ukraine from providing payment services and involved in criminal proceedings concerning illegal crypto exchange and shadow cash flows. Investigators emphasize that Batkalova uses her high level of trust among her audience, built through broadcasts about patriotic military bonds, to attract Ukrainians to unlicensed and sanctioned Telegram money transfers "without documents or limits," while the legal status of her own school is a typical info product without the relevant licenses from the National Securities and Stock Market Commission (NSSMC) for investment consulting.