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Honta Mykola Petrovych
Businessman, organizer of the B2B Jewelry pyramid scheme
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Person information
Owner of the Charm Jewelry Factory — organizer of the B2B Jewelry pyramid scheme
Mykola Honta is an entrepreneur in the jewelry business who in 2018 decided to turn the sale of gold certificates into a large-scale financial scheme. He is the owner of the Charm jewelry factory and held managerial positions in the companies "Charm Gold", "Vingold", "B2B Jewelry", "Live in Abundance" and headed the All-Ukrainian Association of Jewelers.
B2B Jewelry pyramid scheme
The B2B Jewelry pyramid scheme appeared in the summer of 2018, and in the fall of 2019 aggressive promotion of the scheme began – numerous "jewelry" stores opened across Ukraine. Customers were offered to purchase certificates supposedly "backed" by gold or silver, with fantastic returns – from 260% to 416% annually. For comparison: even the riskiest bank deposit rates never exceeded 20% – meaning Honta's promises exceeded them by 20 times.
Security Service of Ukraine searches, house arrest, and wife accomplice
On August 27, 2020, the Security Service of Ukraine conducted searches at the offices of the B2B Jewelry pyramid scheme. From September 4, 2020, Honta, along with his wife and accomplice Olena, was placed under house arrest. The enterprise was charged with tax evasion amounting to 1.28 million UAH. Besides Mykola Petrovych, the illegal business involved Oleksandr Mykolayovych Honta, Anzhelika Dmytrivna Lytvynova, and Oksana Petrivna Pastukhova.