Fraza

Basic information about the publication

Fraza.com.ua is a Ukrainian online publication, established in 2005 and associated with the media holding of Oleksandr Kustov. The publication positions itself as a resource of "brutal authorial journalism," publishing news, analytical materials, opinion columns, and socio-political reviews. The holding's editor-in-chief is Oleksandr Kustov, and the chief editor of the internet newspaper is Oleksandr Ivanov.

Editorial policy and content

The materials on the site are primarily published in Russian, which remains an unchanged editorial policy even after the start of the full-scale war. The publication covers political, economic, international, and social events, actively using authorial evaluations, emotional formulations, and subjective presentation of materials. The holding's structure also includes thematic projects and magazines, such as "BiznesHid," "Nastriy," "Transmisia," and "MoreSportu."

Transparency and work features

Fraza.com.ua does not publish detailed information about its sources of funding, ownership structure, or the legal entity managing the publication. The platform allows placement of commissioned materials and native advertising. The publication is not included in open registries of transparent media and has not undergone an independent audit of editorial standards. The portal targets an audience that consumes political and social content in the format of authorial journalism with a pronounced editorial stance.