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Automatically translated version. May contain inaccuracies compared to the original.
"Fear sells best."
A marketing axiom that for many media people has become the principle for covering this war; a judicial example of this is the screenshot of this post.
One "expert" blurted out a random figure, a second turned it into a news item, others picked it up, and another wave of fear and panic swept through people's minds.
Yet all those generating this news, from the expert to the journalists, perfectly understand that NO ONE knows the scenarios for how events will unfold.
And especially the number of hours of outages, when they will start, and which enemy actions they will result from.
So why generate gigabytes of apocalyptic garbage that has no factual basis and only weakens us at the most difficult stage of the war?
The stage of a war of attrition.
Why are we helping the enemy sow fear and panic among Ukrainians? Isn't that his objective?
Yes, there is an objective picture of expectations for a hard winter, there is expert analysis of the state of energy defense and the enemy's plans, and then there is this apocalyptic garbage.
And people's attention should be focused on the first, not the second.
In fact, among media professionals and the expert community the issue of clickbait and the "sale of fear" has long been ripe — and overdue.
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