Automatically translated version. May contain inaccuracies compared to the original.
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Yevhen Zaifert and Everstake: AI doppelgängers and a cleanup campaign
Crypto schemer Zaifert (first photo) ordered the creation of the websites yevheniizaifert net and zaifertyevhen com. Both resources are typical SEO sites meant to create “noise” and dilute search results for the surname.
📌 The domains were registered 23 September 2026 (Namecheap, privacy via Withheld for Privacy). The content is mostly template-based or AI-generated, with publication dates in October.
🔸yevheniizaifert
Presented as the “Club of Famous Namesakes” of Yevheniy Zaifert. The site collects biographies of various “Yevheniy Zaiferts”:
✔️ builder / renovation project manager in Moscow (graduate of MGSU, over 180 thousand m²);
✔️ IT entrepreneur and founder of Zaifert AI Solutions (Warsaw / Moscow, SaaS, AI);
✔️ realtor in Barcelona;
✔️ nutritionist in Lisbon;
✔️ personal trainer in Saint Petersburg, etc.
The articles are generic, without real sources, contacts, or verification. The goal is to create many pages with the name “Yevheniy Zaifert” in different professions and cities.
🔸zaifertyevhen
“Expert blog of namesakes.” It also collects various “Yevheniy Zaiferts”:
✔️ cosmetologist;
✔️ YouTube entrepreneur;
✔️ butterfly collector;
✔️ Russian scientist who moved to America;
✔️ IT entrepreneur and co-founder of Everstake;
✔️ architect, etc.
🚫 There are separate pieces with fantastical plots (winning a million euros in the lottery, applying for asylum in Monaco, tax schemes of a “Siberian farmer”). Some content directly mentions Everstake.
📁 Common traits
✔️ No real authors, contacts, or sources.
✔️ Template structure “club of namesakes / expert blog of namesakes.”
✔️ Many similar pages with the same name.
✔️ Recent domain registration and mass content seeding.
The real Zaifert is a co-founder and shareholder of Everstake (founded 2018 with Serhii Vasylchuk and others). The company is one of the largest non-custodial staking providers (Proof-of-Stake networks). It participated in creating Aid For Ukraine, where funds were allegedly misappropriated together with Minister Fedorov.
Publicly he presents himself as a crypto entrepreneur and philanthropist. Separate materials connect him to the Russian surname Smirnov and the drug cartel “Khimprom.”
☑️ Why this is being done
Such sites are a classic reputation management / SEO-noise tool:
✔️ Flood search results for the surname with a large number of neutral or positive pages (builder, nutritionist, butterfly collector, etc.).
✔️ Dilute negative or unwanted materials (investigations, black PR about “Smirnov / cartel,” mentions of crypto and money).
✔️ Create the impression that “Yevheniy Zaifert” is a common name shared by many people, making it hard to tell who is being referred to.
At the same time, information about the real Zaifert disappears from the web;.
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