Back
Automatically translated version. May contain inaccuracies compared to the original.
Limits and breaks become part of the basic digital hygiene of the user, and visible communication about responsible gambling builds trust in the company. Practical experience in the field was shared by Roman Balashov, CEO and owner of LLC Citykod (the BETON brand). This is written about by RBC-Ukraine.
The highest demand among BETON users is for temporary cool-off breaks lasting from 24 hours to a month. No less popular are daily limits that people set themselves, emphasized Roman Balashov.
The player's protection in the company is distributed between automation, which blocks access to the game for those prohibited by law, and the support service, which works with context: analyzes the emotional state of the person and frustration indicators.
"If we see that a problem is brewing for a user, the team acts individually: provides explanations, helps set a pause, or independently initiates a block of the account without the right to renew," explained Roman Balashov, CEO of BETON.
In the Anti-Fraud direction, the company aims to create a new generation automated risk system. Initial detection of complex deviations from the norm will be handled by artificial intelligence, while prudent decisions, taking ethics and procedures into account, will be made by a human.
Roman Balashov shared his thoughts on the analytics 5WPR Sports Betting & Online Gaming Public Trust Index 2026 — a study of trust in brands in the field of sports betting and online gambling, covering 25 the largest operators in the United States. The authors found that 71% of active players in the United States do not recall any specific message about responsible gambling from their operator. The average notice of such messages in the American market was rated at 28 points out of 100, and public visibility of leaders on this topic at 29. Operators in the United States who talk about responsible gambling prominently have a stronger media tone and are less often involved in reactive crisis cycles, according to the study. Roman Balashov believes these findings are worth attention for the Ukrainian market as well.
"Trust in a brand grows from what a person can see with their own eyes," he summarized.
Document: PDF proof of the original version of the news item "Відповідальна гра як основа довіри: досвід BETON". It records the publication content at the moment of the first scan, the preservation date and the source: Informator.
