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Automatically translated version. May contain inaccuracies compared to the original.
Why all of this matters
The scale of the spread of such smear campaigns is important also because Telegram is the main news source for most Ukrainians (72%).
The constant repetition of the same accusations can work even when a person does not believe each of them individually.
In psychology this is called the illusory truth effect: the more often a person sees a claim, the more plausible it may seem to them.
Over time a person may no longer remember where they saw that information, but they are left with the feeling: “they’re always being written about in a negative way.”
That makes the mechanism of repeated repetition especially important: if the same thesis appears almost simultaneously in several large channels, it creates the impression that five different sources wrote about it.
Although in reality it is one source. And most likely coordination from a single place.
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Telegram publication
