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Automatically translated version. May contain inaccuracies compared to the original.
🔈 BETON became the title sponsor of FC Shakhtar (Donetsk). The brand is linked to the company Sitikod and structures where Roman Balashov plays a key role — he is listed as the manager and beneficiary of a number of projects in the financial, IT, and gambling sectors, including FC K9.
Balashov also has joint business ties with Serhiy Fatkullin, who, in turn, works with Oleksandr Kamyshyn. The latter is a former minister of strategic industry, former head of Ukrzaliznytsia, and current advisor to the Presidential Office; he was previously connected to businesses of Rinat Akhmetov’s SCM group.
Fatkullin and Kamyshyn are co‑founders of Grano Holding and other companies related to logistics, agriculture, and investments. This entire network of contacts points to a dense intertwining of business interests.
Against this backdrop, BETON shows anomalous financial dynamics: over a year turnover rose from 127 thousand UAH to more than 2 billion UAH, and forecasts for 2026 look even more expansive. At the same time, profit remains minimal or even negative, which raises questions about the operating model.
In conclusion, the Shakhtar sponsorship story looks not merely like an advertising deal but as part of a broader business construction with political and financial ties.
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