Automatically translated version. May contain inaccuracies compared to the original.
🧩🧡🧡🧡🧡🧡🧡 Who Owns Smartass: What the Registers Show After the CEO's Resignation
In early September the Smartass fitness-club chain, which is linked to the co-founders of monobank, found itself at the center of a scandal. CEO Viktor Hlushchenko wrote on Threads about a former media manager who, he said, “was feigning intense work.” She replied with screenshots of their messages and said she had worked “virtually without days off” and experienced “toxic communication” from the leadership. 7 in September Hlushchenko announced he was no longer CEO, admitted violating company rules, and apologized.
We looked into what’s behind the brand.
🔸The main legal entity is SMARTESS LLC (code 42162794), Kyiv, Zhylianska 41A. Capital — 6,5 million UAH, divided into five equal shares of 20% each. Participants include co-founder Kateryna Kuzmenko, several individuals, and Hold Holding LLC.
🔸The registry still lists Hlushchenko as the manager — according to UBKI data as of 30 October. Who became the new CEO has not been publicly announced.
🔸Monobank co-founders Mykhailo Rohalsky and Oleh Horokhovskyi appear in the change history as “removed beneficiaries.” As for Dmytro Dubilet, aggregator data differ: Opendatabot also shows him among the removed, while UBKI lists him among current beneficiaries. Dubilet himself said back in 2019 that he would not remain an owner of Smartass.
🔸The finances are uneven. The LLC’s revenue rose from 6 million UAH in 2020 to 18,4 million in 2023 (profit 3,1 million), but in 2024 it fell to 14,9 million with a loss of 2,9 million UAH. Official staff — 6 employees.
🔸Abroad the chain operates through separate companies. Polish SMARTASS sp. z o.o. was registered in 2023, capital 100 thousand zlotys, two participants with shares of 75% and 25%. In Bulgaria the club operates through SOUL FIT Ltd under a standard franchise. There is also a franchise project in Bali with investments of €1,2 million
The procurement registers do not show any public tenders for the company. If Smartass wants to comment on the changes in leadership and ownership structure, we will publish their response.
💬 ABleaks_bot
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