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🧩🧡🧡🧡🧡🧡🧡 Who Owns Smartass: What the Registers Show After the CEO's Resignation In early September the Smartass f...

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🧩🧡🧡🧡🧡🧡🧡 Who Owns Smartass: What the Registers Show After the CEO's Resignation

In early September the Smartass fitness-club chain, which is linked to the co-founders of monobank, found itself at the center of a scandal. CEO Viktor Hlushchenko wrote on Threads about a former media manager who, he said, “was feigning intense work.” She replied with screenshots of their messages and said she had worked “virtually without days off” and experienced “toxic communication” from the leadership. 7 in September Hlushchenko announced he was no longer CEO, admitted violating company rules, and apologized.

We looked into what’s behind the brand.

🔸The main legal entity is SMARTESS LLC (code 42162794), Kyiv, Zhylianska 41A. Capital — 6,5 million UAH, divided into five equal shares of 20% each. Participants include co-founder Kateryna Kuzmenko, several individuals, and Hold Holding LLC.

🔸The registry still lists Hlushchenko as the manager — according to UBKI data as of 30 October. Who became the new CEO has not been publicly announced.

🔸Monobank co-founders Mykhailo Rohalsky and Oleh Horokhovskyi appear in the change history as “removed beneficiaries.” As for Dmytro Dubilet, aggregator data differ: Opendatabot also shows him among the removed, while UBKI lists him among current beneficiaries. Dubilet himself said back in 2019 that he would not remain an owner of Smartass.

🔸The finances are uneven. The LLC’s revenue rose from 6 million UAH in 2020 to 18,4 million in 2023 (profit 3,1 million), but in 2024 it fell to 14,9 million with a loss of 2,9 million UAH. Official staff — 6 employees.

🔸Abroad the chain operates through separate companies. Polish SMARTASS sp. z o.o. was registered in 2023, capital 100 thousand zlotys, two participants with shares of 75% and 25%. In Bulgaria the club operates through SOUL FIT Ltd under a standard franchise. There is also a franchise project in Bali with investments of €1,2 million

The procurement registers do not show any public tenders for the company. If Smartass wants to comment on the changes in leadership and ownership structure, we will publish their response.

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🧩🧡🧡🧡🧡🧡🧡 Хто володіє Smartass: що показують реєстри після відставки CEO

На початку вересня мережа фітнес-клубів Smartass, яку пов’язують із співзасновниками monobank, опинилася в центрі скандалу. CEO Віктор Глущенко написав у Threads про колишню медіаменеджерку, яка, за його словами, «імітувала бурхливу працю». Вона відповіла скриншотами переписки й заявила про роботу «фактично без вихідних» і «токсичну комунікацію» керівників. 7 вересня Глущенко оголосив, що більше не CEO, визнав порушення правил компанії й вибачився.

Ми подивилися, що стоїть за брендом.

🔸Головна юрособа — ТОВ «СМАРТЕСС» (код 42162794), Київ, Жилянська, 41А. Капітал — 6,5 млн грн, поділений на п’ять рівних часток по 20%. Серед учасників — співзасновниця Катерина Кузьменко, кілька фізосіб і ТОВ «Холд Холдинг».

🔸Керівником в реєстрі досі значиться Глущенко — за даними UBKI станом на 30 жовтня. Хто став новим CEO, публічно не повідомлялося.

🔸Співзасновники monobank Михайло Рогальський та Олег Гороховський значаться в історії змін як «видалені бенефіціари» . Щодо Дмитра Дубілета дані агрегаторів розходяться: Opendatabot теж показує його серед видалених, а UBKI — серед чинних бенефіціарів. Сам Дубілет ще у 2019 році казав, що власником Smartass не залишається.

🔸Фінанси нерівні. Дохід ТОВ зріс з 6 млн грн у 2020-му до 18,4 млн у 2023-му (прибуток 3,1 млн), але у 2024-му впав до 14,9 млн зі збитком 2,9 млн грн. Офіційний штат — 6 працівників.

🔸За кордоном мережа працює через окремі компанії. Польська SMARTASS sp. z o.o. зареєстрована 2023 року, капітал 100 тис. злотих, два учасники з частками 75% і 25%. У Болгарії клуб працює через «SOUL FIT» Ltd за класичною франшизою. Також є франшизний проєкт на Балі з інвестиціями €1,2 млн

Держзакупівель у компанії реєстри не показують. Якщо Smartass захоче прокоментувати зміни в керівництві та структурі власності, ми оприлюднимо відповідь.

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