Back
Automatically translated version. May contain inaccuracies compared to the original.
🔒 LLC “Netpik” (Fractal) of Artem Borodatiuk in June this year won a tender for 18 million UAH to place advertising for the state-owned “Sense Bank” on the internet.
The one-year contract was officially signed in August, when the bank was already in the spotlight due to NABU and SAP materials in the “Midas” case.
The contract amount became the largest of the three advertising deals mentioned in the materials that Netpik concluded with state banks over the past year.
In August 2025 the company received a contract to advertise Ukrgasbank for 6,6 million UAH, and in June of 2026 it received another for 3,5 million UAH. The total value of the three procurements is 28,1 million UAH.
The Sense Bank tender fell during a period when the name of the state financial institution was regularly appearing in materials of the “Midas” case. NABU and SAP released audio recordings and documents that included questions about control over the bank’s supervisory board and possible influence on its activities. Businessman Vasyl Veselyi was mentioned in the law enforcement materials.
In August, law enforcement released a new series of recordings titled “Forrest Gump.” Among the published materials was a crisis response plan designed to influence public coverage of the parliamentary temporary investigative commission that was auditing the anti-corruption agencies.
The document envisaged work with the media, Telegram channels, experts, and an international audience. A separate section of the document concerned social networks, international think tanks, policy briefs, analytics, and information campaigns. These directions fall directly within the sphere of digital marketing, in which Borodatiuk’s Fractal Group operates.
In the materials related to the “Midas” case, “Sense Bank” was also mentioned in the context of servicing the gambling business. According to the publications, the official commission for certain transactions could be 1,7%, while for certain clients a rate of 2,2% was named. The difference was linked to possible unofficial payments. Whether such payments actually took place and who might have received them should be determined by law enforcement agencies.
At the same time, Netpik’s financial picture changed. In 2024 the company showed a net profit of 2,1 million UAH, whereas in 2025, according to the provided data, it incurred a loss of more than 91 million UAH.
Despite this, in 2026 the company continued to receive large state contracts for advertising services. At the same time, the 18-million contract with Sense Bank raises questions about the criteria for selecting the contractor, the transparency of the procurement, and a possible conflict of interest. Answers to these questions may be important for further assessment of the connections between the figures and structures mentioned in the “Midas” case.
💬 ABleaks_bot
💕 Join
Telegram publication
